STAYING AHEAD OF THE CURVE WITH NEW PRODUCT DEVELOPMENT (NPD)
In the last 20 years companies have been under constant pressure to increase the speed of delivery for new products. We live in a fast-paced world of instant gratification and the demand for new products has been on the incline. Due to this companies that align themselves to keep the market edge, was able to meet the standards of a fast-paced, instant gratification world.